April 25, 2025
Pitching $10K+ packages can feel like juggling flaming torches—drop one, and your cred’s toast. Coaches fear it’s “too complex,” dread “no ROI proof!,” sweat “they’ll ghost me!” Relax—coaching sales pitch strategies don’t need pushiness; they need finesse. By charging premium rates, you work with fewer clients, make more money, and actually have time to binge that Netflix series guilt-free. Imagine this: instead of juggling 20 clients at $500 a pop, you coach 5 clients at $3K each. That’s $15K a month with less stress—math that makes me wanna twirl!
According to Jessica Yarbrough, a high-ticket coaching expert, “You can work with fewer clients but make more profits using high-ticket coaching… making six to seven-figure leaps in their revenue” by offering packages at $25K or more (jessicayarbrough.com). Plus, stats show only 15-20% of people finish low-ticket courses, but high-ticket clients, with more skin in the game, are more committed to results (linkedin.com). These 10 tips turn shaky pitches into “Shut up and take my money!” moments. Let’s break it down!
Start by addressing their biggest struggles. For Business Coaches: “Chaos killing your nights?” Marketing Coaches: “Funnels stuck at breakeven?” Sales Coaches: “Enterprise deals slipping away?” Craft hooks that hit hard and show you get their world. This is regardless of your coaching industry. Perk: They’ll nod, “This coach gets me!”—instant credibility.
Your ideal client isn’t just “some coach who wants cash”—let’s not be basic! Are they a coach drowning in Zoom calls, dreaming of a life that doesn’t scream “burnout”? Get in their head, slay their fears, and watch them beg to work with you! Dig deeper: Are they a coach with no time for their own growth? A marketing or sales coach struggling to land high-ticket clients of their own? Or a course creator whose launches keep flopping? Get specific about their struggles, fears, and dreams.
To really know your client’s pain points, start with research. Survey your audience on LinkedIn (you’ve got 1K followers—use them!) or email your 1,500 subscribers asking, “What’s your biggest struggle with scaling right now?” Look for patterns—like executive coaches feeling overwhelmed or business coaches lacking lead-gen systems. Use their exact words in your pitch to create an emotional connection. For example, if they say, “I’m exhausted from low-paying clients,” your pitch could be, “I help exhausted sales coaches like you attract high-ticket clients who value your expertise, so you can work less and earn more.” This specificity builds trust and makes your solution irresistible. When you nail their exact struggle, they’ll feel like you’re reading their mind—and they’ll be ready to pay big bucks for your solution.
Don’t bore them with the “12-week plan”—sell the outcome. Think “Systemized freedom” (Business), “Million-dollar ROI” (Marketing), or “C-Suite yeses” (Sales). This works for any type of coach!
Share a quick client win to make it real: “My client Mike, a marketing coach, hit a $1M ROI in 6 months with my framework—without me spelling out the ‘how-to’ until he signed!” Paint a vivid picture: for a business coach, “Picture running your empire from a yacht, sipping whiskey, while your systems do the heavy lifting.” Focus on the emotional payoff—freedom, status, or cash—and they’ll be ready to jump in.
Nothing screams “I’m the man” like proof that shuts down doubts! “Closed a $15K ops overhaul”, “Doubled a client’s leads in 90 days”, “Landed a $20K CEO deal in one call”. Record a Zoom Webinar showcasing these wins—replay it for prospects, or share a 30-second clip on LinkedIn for your 16K followers to see you’re legit. If you’re new, flex a personal win: “I scaled my own coaching to $10K months in 4 months—now I’m showing you the playbook!” Testimonials boost trust—70% of buyers trust peer success stories over sales pitches (nielsen.com). Perk: Trust skyrockets—no push needed.
Flip the script, man—don’t ramble, listen like a champ! Ask questions that hit deep: “What’s your biggest bottleneck keeping you up at night?”, “Where’s your funnel leaking cash like a broken pipe?”, “What’s stopping that enterprise close you’ve been hunting?”. Let them vent for 5-10 minutes while you take notes—use tools like Otter.ai to transcribe calls so you don’t miss a word. Then tailor your pitch: “I hear your funnel’s leaking; my program plugs those gaps with proven templates.” Active listening builds rapport—88% of clients value coaches who understand their needs over those who just pitch (hubspot.com). Perk: They spill, you solve—zero sleaze.
Stack that value so high they can’t say no, my dude! Pile on goodies to make your $10K package feel like $20K—think 1:1 calls, templates, or community access. Describe the offer as “Elite results, VIP vibes.” High-ticket buyers expect premium perks—65% say added resources like templates justify the price (linkedin.com/neilsen). Perk: They’ll think, “This is a steal!”—no hard sell required.
Drop the offer like a pro—“I’ve got a $10K package for that, limited spots, bro.” Follow up with a live Q&A during your call to answer their questions. Q&As increase conversions—webinars with live Q&A see 20% higher engagement (luisazhou.com). Perk: Feels organic—they’ll bite without pressure.
If they say “I’m swamped,” fire back, “Let’s un-swamp you, big guy!” During a discovery call, jot down their exact phrases—“I’m swamped,” “I’m losing leads,” “I can’t close.” Use a tool like Otter.ai to transcribe the call so you don’t miss a word. Then, in your pitch, echo their words: “You said you’re swamped—let’s un-swamp you with a system that cuts your workload in half.” A Sales Coach heard “I can’t close C-Suites,” so he replied, “I’ll get you those C-Suite closes with scripts that work—let’s make it happen!”—closed a $15K deal on the spot. Mirror their tone too—if they’re casual, keep it chill; if they’re formal, match their vibe. Use their exact phrases to show you’re listening. Perk: They’ll feel heard, not sold—credibility gold.
Drop the offer like a pro—“I’ve got a $10K package for that, limited spots, bro.” Mid-webinar, after sharing a killer tip, say, “By the way, I’ve got a $10K Elite Scaling Program that gets you there—only 3 spots left, bro. Stick around for the Q&A if you’re curious!” Follow up with a live Q&A during your call to answer their questions. Prep 3 common questions—“What’s the time commitment?” “What results can I expect?” “How’s it different?”—and answer with value: “You’ll see $10K months in 8 weeks with just 2 hours a week.” Use Zoom’s Q&A feature to manage questions live, or WebinarJam’s chat to keep it interactive. Q&As increase conversions—webinars with live Q&A see 20% higher engagement (luisazhou.com). Record the Q&A, send it to attendees with a “Last Chance” email—“Replay here, spots closing tomorrow!” Perk: Feels organic—they’ll bite without pressure.
Winging it’s for rookies—don’t be that guy, bro! Write a polished, non-pushy script with a “Pain → Dream → Offer” flow: Start with pain—“I know your ops are a mess, eating your nights.” Move to dream—“Imagine systemized freedom, running your biz from a beach.” End with offer—“My $10K program gets you there in 8 weeks—ready to roll?” Record practice calls with a friend—use Zoom to review your tone and pacing. Tweak weak spots, like if you sound too pushy. Use ScaleNut to generate script variations—test “Freedom Now” vs. “Scale Easy” to see what lands better. A Marketing Coach scripted “Funnel fails → Million-dollar ROI → $10K program”—closed a $15K client after one call. Test and tweak it with practice calls. Perk: You’ll sound pro, not preachy—clients buy confidence.
No ghosting allowed—chase ‘em like a pro with “Still in, or you backing out, man?” Follow this sequence: Day 1: “Hey, still in, or you backing out, man? Here’s a quick client win video.” Day 2: “Spots are filling—here’s a testimonial from a coach who hit $10K months.” Day 3: “Last chance—reply now to grab your spot!” Use Close CRM to automate these emails—set a 48-hour delay for the first, 24 hours for the next. A Sales Coach followed up with a 3-day sequence, shared a $20K client win clip, and closed a $15K deal—persistence paid off. Throw in a free 30-minute strategy call as an incentive if they reply within 24 hours. Check in after 48 hours with a quick email or share a clip of a client win. Perk: Persistence without pestering—deals sealed!
These 10 tips are your playbook to close like a king—whether you’re a life coach, leadership coach, fitness coach, or any coach under the sun, these strategies will have your clients signing up fast, all without looking like a used car salesman! Start with one tip, scale to all 10—your clients won’t stand a chance, and you’ll be raking in $10K+ months like a boss!
Ready to pitch like a pro? Grab my free ‘Non-Pushy Sales Script for Coaches’—drop your email below and let’s close those $10K+ deals! 
Next up: Closing10k Deals—Your Ticket to Coaching Royalty Without Ads—check it out!
Hell yeah, my dude! You don’t need fancy certifications to charge big—it’s all about confidence and value. Stack your offer with 1:1 calls, templates, and VIP vibes to make it feel like a $10K steal for $3K. If you’re nervous, start with Tip 3—drop a trust bomb with a personal win, like “I scaled my own coaching to $10K months in 4 months.” Clients will see you’re legit and ready to roll!
No big following? No problem, bro! Start small—email your 50 subscribers or DM 10 LinkedIn connections asking, “What’s your biggest struggle with scaling right now?” Even chat with past clients or friends in your niche. A Sales Coach with just 100 followers found “I can’t close C-Suites” was the pain, built a $10K offer around it, and closed a deal in a week. Dig deep, and you’ll strike gold!
Drop a trust bomb, big guy! Share a client win—like “My client Mike hit a $1M ROI in 6 months”—or a personal flex: “I scaled to $10K months in 4 months.” Record a quick Zoom Webinar showing these wins and replay it for prospects. Stats back this up—70% of buyers trust peer success stories over sales pitches (nielsen.com). They’ll see you’re the real deal and jump on board!
Keep it smooth my man! Mid-pitch, after dropping value, casually say, “By the way, I’ve got a $5K Elite Program for that—only 3 spots left, bro.” Then open a live Q&A—answer their questions like, “You’ll hit $10K months in 8 weeks with just 2 hours a week.” It feels organic, not pushy. A Sales Coach closed 3 $10K deals this way—no pressure, just pure finesse!
Faster than you think, man! Start with Tip 1—nail their pain points—and stack value (Tip 5). A Marketing Coach used these tips and landed a $15K client in 30 days. If you hustle—survey your audience, script your pitch, and follow up like a champ—you could see your first $3K+ client in 30-60 days. Get to work, and you’ll be raking in those big bucks soon!
You bet, bro! Tip 9’s “Pain → Dream → Offer” flow is easy—start with their struggle: “I know your ops are a mess.” Then the dream: “Imagine systemized freedom.” End with your offer: “My $3K program gets you there—ready to roll?” Use ScaleNut to generate script ideas—test “Freedom Now” vs. “Scale Easy” and tweak what works. Practice on Zoom with a buddy, and you’ll sound like a pro in no time!
Ex-coach, now blogging about lead gen, email, and digital magic. And don't let the soft face fool you—I engineer campaigns that deliver serious revenue.
Helping coaches scale their income to "buy-that-island" status. (Actual island not included, but the strategies are.)
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